Monthly Archives: December 2013

What is the Value of No PR (can 8M Beyoncé Instagram fans be wrong)?

Beyoncé schooled the music world with the release of her new record, announced with a simple one word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers).  It was the social media update heard around … Continue reading

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NY Times Discovers PR, Scourge of Modern Journalism

I want to alert my readers that the NY Times has unearthed a story so big that it earned placement on the first page of the National section of the Sunday paper (taking up six columns across the lower third … Continue reading

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