Monthly Archives: August 2013

What can tech PR Learn from Elmore Leonard? Get Shorty

I was very sad to hear that Elmore Leonard died last week. I like crime novels, and really enjoyed a number of his books. Elmore Leonard's prose was taut; he had a way of pulling you into a story while … Continue reading

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PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

There has been much buzz about Google's new Webmaster rules, in the wake of Tom Foremski's article: Did Google Just Kill PR Agencies? (My friend and former Fusionite Chris Michaels alerted me to the story; thanks, Chris!) Foremski has something … Continue reading

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