Yearly Archives: 2013

What is the Value of No PR (can 8M Beyoncé Instagram fans be wrong)?

Beyoncé schooled the music world with the release of her new record, announced with a simple one-word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers). It was the social media update heard around the … Continue reading

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NY Times Discovers PR, Scourge of Modern Journalism

I want to alert my readers that the NY Times has unearthed a story so big that it earned placement on the first page of the National section of the Sunday paper (taking up six columns across the lower third … Continue reading

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When is the right time for PDE? Lessons from JayZ Episode

What is the best way to respond when your principles are at stake?  Is there a good time for "public displays of emotion"? I thought about these questions after hearing a story from my friend.  Someone was spreading dirt about … Continue reading

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What Tech Marketers can Learn from Banksy Buzztoberfest

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading

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Boost Content Marketing Results and Appeal

Growing up, I was always afraid of accidentally eating food that had gone bad. My family would tease me about this obsession, and my penchant for sniffing around the fridge and haranguing about purchase and expiration dates. I thought about … Continue reading

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How to Maximize Social? This New Book by Neal Schaffer Explains

Cross-posted on Fusion Forum Neal Schaffer’s book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you’re not already familiar, Neal (bio) is a Forbes top 50 Social … Continue reading

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If the Tech Blogger’s / Journo’s Email Inbox was A Real Place

My colleague Michelle sent me a Forbes article: This Is What Happened When I Personally Replied To Every Press Release I Received For A Week The title pretty much sums up a story that is both amusing and sad. Writer … Continue reading

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Don’t Slam the Phone on Proven Media Relations Tactics

Perhaps it is a generational thing, driven by the PR up-and-comers, the young folk who were weaned on texting and social media. Or maybe it is about too many communications options, and the thought that we all really must get … Continue reading

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Cool and Candor, by the Numbers

If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading

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What can tech PR Learn from Elmore Leonard? Get Shorty

I was very sad to hear that Elmore Leonard died last week. I like crime novels, and really enjoyed a number of his books. Elmore Leonard's prose was taut; he had a way of pulling you into a story while … Continue reading

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