My name is Bob Geller and I am President of Fusion Public Relations & Social Fluency, agencies that specialize in tech PR, content marketing and social media
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« What is Reputation’s Impact on Company and Brand Value Today? | Main | The Shush Heard Round the World; Republicans Fumble in Foreign Policy Flack Flameout »

May 01, 2012


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Bob, I'm not sure PR is more "efficient" than advertising as much as it's a better platform for communicating and engaging with consumers. PR has always been about the 1-to-1, i.e. *relationships* pay dividends. In the past that was news media, but in our brave new disintermediated world we get to sidestep the gatekeepers and reach the *real* target of our companies or clients. Advertising seems a 1-to-many solution, like blasting a press release to an A-to-Z list, and hoping for the best.

Bob Geller

Joel, Thanks for reading and commenting. Hope it was clear, the words in italics were Foremski's. Having said that you make excellent points.

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