Monthly Archives: April 2012

What is Reputation’s Impact on Company and Brand Value Today?

Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading

Posted in Current Affairs, In the News, PR | Leave a comment

Will Viral Video Kill the PR Star?

There's been quite a few articles about people and companies shooting to fame and fortune from viral videos.  And let's face it, they make great stories, don't they? A common theme is how the little guy (or gal) triumphed against … Continue reading

Posted in Uncategorized | 1 Comment

Take a Goldilocks approach in Managing the PR Agency Relationship

Some companies are chroinic PR agency switchers (see my post Are You a Serial Agency Killer?).  They just can't seem to find the right one, and keep on looking for the perfect agency or just give up and take PR … Continue reading

Posted in PR | 4 Comments

Making the List in Tech PR

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading

Posted in In the News, PR, PR Tech | Leave a comment