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- > 2012 > April
Monthly Archives: April 2012
Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading
There's been quite a few articles about people and companies shooting to fame and fortune from viral videos. And let's face it, they make great stories, don't they? A common theme is how the little guy (or gal) triumphed against … Continue reading
Some companies are chroinic PR agency switchers (see my post Are You a Serial Agency Killer?). They just can't seem to find the right one, and keep on looking for the perfect agency or just give up and take PR … Continue reading