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Tags
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- AI
- analyst relations
- B2B
- blockchain
- blogs
- branding
- ChatGPT
- communications
- content marketing
- crisis management
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- cybersecurity
- digital marketing
- fake news
- industry analyst
- influencer marketing
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- journalism
- launch
- marketing
- media
- media relations
- media training
- MWC
- news
- newsfeed
- politics
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- PR
- promotion
- public relations
- reputation
- sales
- SEO
- social media
- social media marketing
- Social Tools Summit
- startup
- tech
- technology
- tech PR
- Trump
Recent Posts
Recent Comments
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Monthly Archives: April 2012
What is Reputation’s Impact on Company and Brand Value Today?
Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading
Posted in Current Affairs, In the News, PR Comments Off on What is Reputation’s Impact on Company and Brand Value Today?
Will Viral Video Kill the PR Star?
There’s been quite a few articles about people and companies shooting to fame and fortune from viral videos. And let’s face it, they make great stories, don’t they? A common theme is how the little guy (or gal) triumphed against … Continue reading
Posted in Uncategorized 1 Comment
Take a Goldilocks approach in Managing the PR Agency Relationship
Some companies are chronic PR agency switchers (see my post Are You a Serial Agency Killer?). They just can’t seem to find the right one, and keep on looking, or just give up and take PR in house. This is a … Continue reading
Posted in PR 4 Comments
Making the List in Tech PR
In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services. No, it is not because … Continue reading
Posted in In the News, PR, PR Tech Comments Off on Making the List in Tech PR