Monthly Archives: February 2012

Romney Event Illustrates the Death of the Photo Op (PR Death Watch Continues)

I have not kept up with my PR Death Watch series, posts about the changes that have been rocking the PR field, and the dangers of not adapting (the last post about this was in 2010, see Circle of Life … Continue reading

Posted in Campaign Analysis, Current Affairs, PR, PR Tech | 1 Comment

Social Media: To ROI or not to ROI, that is the Question

This week on Windmill Networking, I wrote about how to measure and earn ROI for social media-fueled content marketing campaigns. Unfortunately, before you even get started, your campaign can get lost in the corporate approval quagmire: one, because securing any … Continue reading

Posted in Tech, Web/Tech | Leave a comment

Silicon Alley’s Miles Rose Chimes in on PR for Startups

As a NYC-based tech PR pro, I like to keep my finger on the pulse of the tech community here.  One way to do this is via the NY Tech Meetups (see my post about the NY tech scene and … Continue reading

Posted in PR | Leave a comment