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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Monthly Archives: January 2012
PR 2.0 Lessons from the Republican’s Twitter Play Book
Yesterday, I tweaked the Republicans for the way they market their candidates. Today I give back with a post that offers some grudging respect for how they have been using Twitter in this campaign season, which l learned about in … Continue reading
Posted in Uncategorized Comments Off on PR 2.0 Lessons from the Republican’s Twitter Play Book
If Data Center Tech Were Marketed like the Republican Candidates
I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page. He said, sarcastically I hope, that he was looking forward to … Continue reading
Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff 1 Comment
Who ARE You Today? The Question Ties PR Field Up in Knots
Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading
Posted in In the News, PR Comments Off on Who ARE You Today? The Question Ties PR Field Up in Knots
Don’t be a PR “Order Taker”
I spent a number of years in tech sales before getting into PR. In sales, you learn pretty quickly to aspire to be more than just an order taker. True salespeople know how to to get to "yes", whether that … Continue reading
Posted in Uncategorized Comments Off on Don’t be a PR “Order Taker”
5 Ways to Get Attention for Your Content
My monthly column is now live on the Windmill Networking blog. The first column in the series discussed the benefits of combining social media and content marketing. The second installment suggested new year’s resolutions for content marketers, to help, for … Continue reading
Posted in Uncategorized Comments Off on 5 Ways to Get Attention for Your Content
PR: Stressed for Success
There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading
Posted in In the News, PR 3 Comments
Socializing Content Marketing: Overcoming 4 Obstacles
I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading