Monthly Archives: January 2012

PR 2.0 Lessons from the Republican’s Twitter Play Book

Yesterday, I tweaked the Republicans for the way they market their candidates. Today I give back with a post that offers some grudging respect for how they have been using Twitter in this campaign season, which l learned about in … Continue reading

Posted in Uncategorized | Leave a comment

If Data Center Tech Were Marketed like the Republican Candidates

I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page.  He said, sarcastically I hope, that he was looking forward to … Continue reading

Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff | 1 Comment

Who ARE You Today? The Question Ties PR Field Up in Knots

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading

Posted in In the News, PR | Leave a comment

Don’t be a PR “Order Taker”

I spent a number of years in tech sales before getting into PR. In sales, you learn pretty quickly to aspire to be more than just an order taker. True salespeople know how to to get to "yes", whether that … Continue reading

Posted in Uncategorized | Leave a comment

5 Ways to Get Attention for Your Content

My monthly column is now live on the Windmill Networking blog.   The first column in the series discussed the benefits of combining social media and content marketing.  The second installment suggested new year's resolutions for content marketers, to help, for … Continue reading

Posted in Uncategorized | Leave a comment

PR: Stressed for Success

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading

Posted in In the News, PR | 3 Comments

Socializing Content Marketing: Overcoming 4 Obstacles

I wrote my second column for the Windmill Networking blog.  It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday's story was about overcoming obstacles, … Continue reading

Posted in PR, PR Tech | Leave a comment