I HATE Retweet Bait (Infographic, and 10 Reasons Why)

It used to be called link bait: the blog topics that use formulaic approaches to draw traffic, comments and links.   Fish & Hook - Cartoon 1_0

These days, such content might more aptly be called retweet bait.

For example, my Twitter stream is filled up with references to 10 simple things, 5 facts, 20 reasons, etc.

And I am all over simplifying complex topics through illustrations; however, some seem to feel that just wrapping the infographic label around your info is enough to get it read and passed along.

I am sure that it is not just me, but others that now tune out topics like these, instead of performing the desired action (the final straw was when I saw a tweet today featuring this headline: 5 Reasons to Use an Infogrpahic as a Press Release).

Please note that what I am objecting to is implementation, not intention. While it is great idea to launch topics that are infectious and sticky, it is much harder to do this in a way that is not too blatant – and it is constantly evolving art, as people quickly jump on the latest methods for punching up headlines and launching viral content. (I liken this to the stock market; over time almost all gambits to exploit inefficiencies and gain advantage fall apart as others discover these and jump on board).

The sad thing is, I am sure some very good content is being ignored for these reasons.

Folks, I don't want to seem too negative here and don't mean to insult others' efforts at launching content that will be read and enjoyed. I know I and many of my friends, colleagues and clients have been guilty of posts and tweets like these.

But maybe it is time for some fresh thinking and a new play book, just saying.

Stay tuned, infographic, 10 tips and video at 11 🙂

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