Monthly Archives: October 2011

Innovation is Alive and Well in PR (Bulldog Reporter Series)

The Wall Street Journal had an interesting article today about research that showed an innovation gap, i.e. the companies that are seen to be the most innovative do not always spend the most on R & D. Some say that … Continue reading

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Influence is More than Just a Number

My last post was about online influence.  I suggested looking beyond the most obvious metrics when trying to take the pulse of someone's influence, in other words, size, or reach, for example, may not matter as much as other factors. … Continue reading

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Moneyball Secrets Applied to Tech PR and Influencer Relations

Michael Lewis is a great read, I have enjoyed his work since reading Liar's Poker way back when.  I somehow have managed not to read the book Moneyball or see the movie yet; having said that I am familiar with … Continue reading

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Should Agencies Become More Like Startups? I Chime in via Bulldog Reporter

There has been a debate raging in the ad and PR agency worlds recently, sparked by articles that in Fast Company (How Ad Agencies Can Act More Like Tech Startups) and Media Post (Why Agencies Should NOT Act More Like … Continue reading

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Making Sure Your Next Big Idea is not a Big ** FAIL**

I read an interesting article in Forbes: The Peril of Big Ideas. People in all aspects of marketing, advertising and PR tend to swoon over the very idea of the Big Idea.  Although in theory these concepts are by definition … Continue reading

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I HATE Retweet Bait (Infographic, and 10 Reasons Why)

It used to be called link bait: the blog topics that use formulaic approaches to draw traffic, comments and links.   These days, such content might more aptly be called retweet bait. For example, my Twitter stream is filled up with … Continue reading

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