Tom Riddle of CIThread wrote a series of posts for the Social Fluency blog on the topic of content curation.
He discussed opportunities and challenges of harvesting content and expertise for the purposes of social media engagement. Content curation can help here, and Tom details some of the requirements for a good system in his latest post, Lead Social Conversations with Content Curation:
When evaluating content curation solutions, be sure to look for collaborative ones that:
- Allow the marketer to create multiple precisely-targeted content streams, by identifying timely topics that can keep your experts ”on message,” while offering enough variety. Allow the marketer to specify which topical content streams go to which subject matter experts
- Facilitate collaboration so that the marketer or expert can recommend content to each other and annotate it with notes on suggested approach
- Gives the subject matter expert the option to either directly publish the article or route it to the marketer for finishing touches.