He describes the challenges and starts to outline solutions,as part of a series on how content curation can breathe life into corporate blogging programs. Here is an excerpt (below, in italics). I encourage you to visit the link and read the full post:
Blogging programs are almost always a good idea... After a month or two however, most programs start to fall off the rails. Why? Everyone is busy with the roles and responsibilities that come with their day jobs. Most aren’t skilled writers...
The best blog posts involve ideas that:
- Are timely
- Reflect your area of expertise
- Align with interests of your constituencies
- Are written in a conversational style