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- > 2011 > January
Monthly Archives: January 2011
A colleague burst into my office, concerned over an update she had seen on LinkedIn that led her to believe one of our top people had left the agency for another job. Later that same day, our LA manager sent … Continue reading
My post on the Social Fluency blog today reveals six factors that Gilad Lotan used to analyze Twitter activity surrounding the Tunisian uprising. I had interviewed Gilad previously, regarding unrest in Iran in 2009, and the role that Twitter played. … Continue reading
Over the years, many have asked me how to best go about selecting a PR firm. They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading
My job as a senior manager at a PR agency requires me to do a fair amount of editing and writing. Yet I am an engineer by education, and my training in these things has been mostly on-the-job (see my … Continue reading
On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading
CES is the last of the tech mega trade shows still standing in the US. Yet this show, like many others, has suffered in recent years in terms of attendance, excitement and media coverage, as companies have pulled back marketing … Continue reading
It is a new political season, and there's been lots of coverage about the new landscape and incoming class. Politics follows not too far behind my primary passions of PR, technology and social media. So I especially like to track … Continue reading
PR News' latest guidebook on Digital PR is now out. I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers. My … Continue reading