Monthly Archives: January 2011

SMAFUs: What they are and how to avoid them

A colleague burst into my office, concerned over an update she had seen on LinkedIn that led her to believe one of our top people had left the agency for another job. Later that same day, our LA manager sent … Continue reading

Posted in Fun Stuff, Web/Tech | 2 Comments

Six Factors Reveal How News Spreads on Twitter

My post on the Social Fluency blog today reveals six factors that Gilad Lotan used to analyze Twitter activity surrounding the Tunisian uprising.  I had interviewed Gilad previously, regarding unrest in Iran in 2009, and the role that Twitter played. … Continue reading

Posted in PR Tech | 4 Comments

Questions to Ask when Choosing a Tech PR Firm

Over the years, many have asked me how to best go about selecting a PR firm.  They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading

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1 Space, 2 Space, Red Face, Blue Face (Slate Rants on Punctuation and Brings PR into Fray)

My job as a senior manager at a PR agency requires me to do a fair amount of editing and writing. Yet I am an engineer by education, and my training in these things has been mostly on-the-job (see my … Continue reading

Posted in Fun Stuff, In the News, Writing Tips | 1 Comment

Building Thought Leadership with Social Media

On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading

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CES Media Coverage Indicates New Mood and Optimism in Tech

CES is the last of the tech mega trade shows still standing in the US.  Yet this show, like many others, has suffered in recent years in terms of attendance, excitement and media coverage, as companies have pulled back marketing … Continue reading

Posted in Events | Leave a comment

From Telephone to Twitter – Hits and Misses in Andrew Cuomo’s PR Playbook

It is a new political season, and there's been lots of coverage about the new landscape and incoming class.  Politics follows not too far behind my primary passions of PR, technology and social media.  So I especially like to track … Continue reading

Posted in Politics, Tech | Leave a comment

Using Social Media to further Media and Influencer Relations Efforts

PR News' latest guidebook on Digital PR is now out.  I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers. My … Continue reading

Posted in PR, PR Tech | Leave a comment

Flack’s Revenge cited as Top PR Blog

The frown from my "oh well, back at my desk again" post New Year's blues has turned into a smile as I realized this morning why I suddenly have a bunch of new Twitter followers. Paul Roberts included Flack's Revenge … Continue reading

Posted in In the News | Leave a comment