Monthly Archives: June 2010

The McChrystal Affair: Important Story or Journalistic Cheap Shot?

So was it a journalistic cheap shot, which ran in a pop culture rag and made a big deal over over "routine kvetching?" Or was it an important article for a "sophisticated audience" by a "serious-minded agenda-setter?" However you spell … Continue reading

Posted in Current Affairs | Leave a comment

Got Pork? The Other White Meat

 I don't know exactly why, but I have always been  amused by the ad campaign: Pork – the Other White Meat! It could be because my slightly warped mind is usually working over time, hyperactively darting around in search of … Continue reading

Posted in In the News | Leave a comment

Do we need a new metaphor for “Talking Head?”

I have a post on Social Fluency today that takes a closer look at talking heads – not the band, but the phrase as it applies to news pundits. The post takes a closer look at a question asked by … Continue reading

Posted in Uncategorized | Leave a comment

NY Times Covers PR and VCs

The NY Times covered the addition of Outcast Communications co-founder Margit Wennmachers to the partner ranks of VC firm Andreessen Horowitz.  The article mentioned the dearth of marketing executives in top VC roles, and the importance of PR: Several other … Continue reading

Posted in In the News | Leave a comment

“We’re a B2B Company. Why should we care about Social Media?”

I have a post on the Social Fluency blog that refutes the notion that social media is not relevant for B2B companies.  In my post Social Media and B2B: Hit or Myth? I write: Regardless of whether you are a … Continue reading

Posted in PR Tech | 2 Comments

When Spokespeople Attack: Whitman Victim’s Unit

It can sometimes get a little intense when preparing clients to meet with the media, whether via general media training sessions, or coaching for one off interviews. Clients just want to get their stories across, and may not be used … Continue reading

Posted in In the News | Tagged | 1 Comment

You can call it “Chevy” or “Chevrolet” – Just Don’t Call it Late for Dinner

So was it just a plain old bad idea? Was it a "rough draft" and a "bit of fun," as a senior Chevrolet executive explained, regarding a memo disclosed by the NY Times yesterday in which the company exhorted against … Continue reading

Posted in In the News | 1 Comment

Got crisis? Don’t bother us with more than one at a time, please

It is marketing conventional wisdom: when it comes to brand awareness, there is only room for two or three leaders in any product category. All others are pretty much disregarded – people just can't seem to make sense of or … Continue reading

Posted in In the News | Leave a comment

Using Social Media to Build Influencer Relationships

I have a post on the Social Fluency blog today: Getting on the Radars of Influencers via Social Media. It covers ways that you can use social media, e.g. blogs and Twitter, to build relationships with influencers.  Please see below … Continue reading

Posted in PR Tech | Leave a comment

Would You Believe: Press Release Chip Shot the Cure for the Gulf Oil Mess?

The Gulf oil spill has given the world a taste of oil industry jargon.  Jargon is something that we deal with and take for granted every day in the tech PR world.  It is sometimes interesting and fun to see … Continue reading

Posted in Uncategorized | Leave a comment