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- > 2010 > June
Monthly Archives: June 2010
So was it a journalistic cheap shot, which ran in a pop culture rag and made a big deal over over "routine kvetching?" Or was it an important article for a "sophisticated audience" by a "serious-minded agenda-setter?" However you spell … Continue reading
I don't know exactly why, but I have always been amused by the ad campaign: Pork – the Other White Meat! It could be because my slightly warped mind is usually working over time, hyperactively darting around in search of … Continue reading
I have a post on Social Fluency today that takes a closer look at talking heads – not the band, but the phrase as it applies to news pundits. The post takes a closer look at a question asked by … Continue reading
The NY Times covered the addition of Outcast Communications co-founder Margit Wennmachers to the partner ranks of VC firm Andreessen Horowitz. The article mentioned the dearth of marketing executives in top VC roles, and the importance of PR: Several other … Continue reading
I have a post on the Social Fluency blog that refutes the notion that social media is not relevant for B2B companies. In my post Social Media and B2B: Hit or Myth? I write: Regardless of whether you are a … Continue reading
It can sometimes get a little intense when preparing clients to meet with the media, whether via general media training sessions, or coaching for one off interviews. Clients just want to get their stories across, and may not be used … Continue reading
So was it just a plain old bad idea? Was it a "rough draft" and a "bit of fun," as a senior Chevrolet executive explained, regarding a memo disclosed by the NY Times yesterday in which the company exhorted against … Continue reading
It is marketing conventional wisdom: when it comes to brand awareness, there is only room for two or three leaders in any product category. All others are pretty much disregarded – people just can't seem to make sense of or … Continue reading
I have a post on the Social Fluency blog today: Getting on the Radars of Influencers via Social Media. It covers ways that you can use social media, e.g. blogs and Twitter, to build relationships with influencers. Please see below … Continue reading
The Gulf oil spill has given the world a taste of oil industry jargon. Jargon is something that we deal with and take for granted every day in the tech PR world. It is sometimes interesting and fun to see … Continue reading