About

My name is Bob Geller and I am President of Fusion Public Relations & Social Fluency, an agency that specializes in tech PR and social media
I have been there for about twelve years and previously worked in a number of different areas of tech sales, marketing and PR.
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April 22, 2009

Everything I know about Media Relations I learned in Sales

PR News has published my article Mastering the Inner Game of PR.

This article discusses the psychology of the media relations pitch.  It draws from lessons I learned in sales about the importance of enthusiasm and efficient work routines.  It covers the art of negotiation and how mental toughness and confidence can help you meet your media goals.

Please take a look, I hope you find it to be informative and helpful.

April 22, 2009 in PR |

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