More on Blogging and PR

A nice thing about blogging for PR is that it helps us walk in the shoes of a journalist and understand what it means to fill white space and work on a deadline (even if the latter is self-imposed).   It leads to some appreciation for the life of a  journalist, and thus helps us empathize with the people we approach to interest in our clients' stories.

I have been at if for about two years now, and have been gradually building my traffic and ranking.  At some point Flack's Revenge was added to Cision's database, which meant a lot to me because of course many of my peers (including the agency I work for, Fusion PR) use Cision to track blogs and traditional media.

I knew that part and parcel with being listed in Cision was the fact that I would sometimes get pitches.  These last two items - being listed in a media database and getting pitched - of course add to the picture of what it feels like to be a journalist.

Since I blog about PR and tech it is only natural that the people in technology for PR take an interest in what I write.   One of the people I have struck up a nice dialog with is Heidi Sullivan at Cision.   She approached me early on about some of my Twitter and blog musings on these topics and we have gone back and forth quite a bit since.

That is exactly the way it is supposed to work.  Social media has given all of us soap boxes we otherwise would not have.   And it gives us the tools we need to listen and engage.   Clearly, Cision is doing a good job of listening to and communicating with their market, as evidenced by their social media team, their comprehensive blogger directory, Twitter efforts and the Cision blog.

To bring things full circle, I was mentioned on the Cision blog on Friday, as the subject of an interview Heidi did regarding PR and blogging.   Thanks, Heidi, for taking the time to chat with me about this, and for posting the interview on your blog.

Comments

[Heidi Sullivan, Cision]

Thanks, Bob. The best part of listening and engaging in social media are the relationships we develop through conversation. I always look forward to reading your blog posts - and will continue to in the future!

Heidi