Monthly Archives: May 2008

All the Presidents Flacks

I have occasionally blogged about the Bush administration’s questionable policies and Machiavellian PR maneuvering. So when the first reports came out about Scott McClellan’s book (see White House Insider Writes Scathing Critique of Bush Admin. on CBC),  I have to … Continue reading

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Future of PR: It’s the Metrics, Stupid

OnlineSpin had a good article about the shortcomings of Web analytics, with the provocative title Why Web Sites and Online Marketing Suck.  Although the focus was on online advertising, the conclusions could just as well apply to PR.  Here’s an … Continue reading

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Celebrating the Rise of the Geek

In Revenge of the Nerds last week I wrote that tech media (albeit online tech media) suddenly seems to be hot again. So I was amused to see David Brooks NY Times Op Ed on Friday, titled Alpha Geeks. David … Continue reading

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Avoiding “Post and Pray” Syndrome, part 2

Just thought I would update my December 2007 post, Avoiding "Post and Pray" Syndrome,  which discussed ways to elevate your content online. After I wrote that post I happened onto Marketing Ninja’s 7 Reasons why Niche Social Media Outlets are … Continue reading

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Multi-channel Engagement in Action

As a follow-up to Monday’s post, I just thought I would cite an example of multi-channel engagement (i.e. the practice of leveraging several social and traditional communications approaches to foster dialog). At Fusion PR, we have a client called BigCarrot … Continue reading

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Revenge of the Nerds (Comeuppance of Tech Media)

The downward death spiral of the tech trade media has been much discussed.  I blogged about it last summer, when we explored social media’s impact on tech journalism on the Fusion PR blog. But could the fact that major media … Continue reading

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Multi-channel Engagement Strategies (Thinking outside the Pitch)

While digging a little deeper into Stowe Boyd’s writings, following his post about Micro PR (and my response, PR Pitch Spam – An Inconvenient Truth), I found a reference to this Uptake blog post: Elliot Ng on MicroPR. Elliot’s post … Continue reading

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More on Influencer Relationship Management

As promised, I am following up my post from last week – Cultivating Non-traditional Influencers in Tech PR – with this interview of Stephen Andrews, a VP here at Fusion PR who has done some great work in the area. … Continue reading

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PR Pitch Spam – An Inconvenient Truth

Spring is in the air, the flowers are blooming and… wait, what’s that smell?  That stink of rot and decay?  Could it be the bloated corpse of old school PR tactics and the latest rants about PR pitch spam? The … Continue reading

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Bonfire of the Merger Vanities

(Fair and balanced in love and war) The drama and anticlimactic ending of Microsoft’s play for Yahoo made me realize how much I love to read about mergers.  Not so much for the news, but for stories that the media … Continue reading

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