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- > 2008 > January
Monthly Archives: January 2008
It took about 15 years, but the scientific method has finally given us an answer to the question that is on everyone’s mind as we approach Super Bowl Sunday. The answer is not "the Giants! (We can only hope here … Continue reading
If you have read my first two posts in the series (Part 1 and Part 2), and followed my instructions, then that means you have done a ton of research and your head is probably hurting right around now. To … Continue reading
The NY Times featured some relatively good news about projected enterprise tech spending today. This should mean good things for enterprise tech vendors, and those who specialize in marketing and promoting tech. Some might be concerned that an impending recession … Continue reading
Further to my post Innovative Minds Paradox in Tech PR and Social Media: Building Better Memes, I had the pleasure of reading more about the ideas from the book mentioned in the post (“Made to Stick: Why Some Ideas Survive … Continue reading
The title of this post of course alludes to one of my heroes, Hunter S. Thompson. He invented gonzo journalism (Wikipedia definition), a freewheeling type of reporting that is subjective and injects the author squarely in the middle of the … Continue reading
I thought I would add a few more words to my post from last week Many deplore the sorry state of business communications in general and tech writing in particular. It is a fact that excessive use of … Continue reading
So, the NY Times had a piece on Sunday that questioned the steps Roger Clemens took to defend his reputation against allegations that he took steroids: Clemens Faces Dangers of Spin in Steroid Case. The article lined up a … Continue reading
Bob Brumfeld had a great post on the Fusion Forum Blog yesterday: On Root Metaphors and Public Relations. It ties in nicely with my last post, which made the modest proposal that we as a profession (PR in general, and … Continue reading
Janet Rae-Dupree had an excellent article in the NY Times, Innovative Minds don’t Think Alike, which points to the need to avoid tunnel vision when it comes to communicating new ideas. The article – one of the most emailed … Continue reading