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- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
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Monthly Archives: January 2008
The Jury is in on double Dipping
It took about 15 years, but the scientific method has finally given us an answer to the question that is on everyone’s mind as we approach Super Bowl Sunday. The answer is not “the Giants! (We can only hope here … Continue reading
Posted in Weird News Comments Off on The Jury is in on double Dipping
Assume the Positioning: Words that work in Tech PR, Part 3
If you have read my first two posts in the series, and followed my instructions, then that means you have done a ton of research and your head is probably hurting right around now. To help, I will switch gears, … Continue reading
Posted in Uncategorized 1 Comment
Good News for Tech PR re: Enterprise Tech Spending
The NY Times featured some relatively good news about projected enterprise tech spending today. This should mean good things for enterprise tech vendors, and those who specialize in marketing and promoting tech. Some might be concerned that an impending recession … Continue reading
Posted in Tech PR Comments Off on Good News for Tech PR re: Enterprise Tech Spending
Building Better Memes in Tech PR and Social Media, Part 2
Further to my post Innovative Minds Paradox in Tech PR and Social Media: Building Better Memes, I had the pleasure of reading more about the ideas from the book mentioned in the post (“Made to Stick: Why Some Ideas Survive … Continue reading
Posted in PR Tech Comments Off on Building Better Memes in Tech PR and Social Media, Part 2
Fear and Blogging in the Corporation
The title of this post of course alludes to one of my heroes, Hunter S. Thompson. He invented gonzo journalism (Wikipedia definition), a freewheeling type of reporting that is subjective and injects the author squarely in the middle of the … Continue reading
Posted in PR Tech 3 Comments
Finding the Words that Work in Tech PR Part 2
I thought I would add a few more words to my post from last week Many deplore the sorry state of business communications in general and tech writing in particular. It is a fact that excessive use of jargon and … Continue reading
Posted in Tech PR Comments Off on Finding the Words that Work in Tech PR Part 2
I Did NOT Have Steroids with that Trainer (NY Times Does PR)
So, the NY Times had a piece on Sunday that questioned the steps Roger Clemens took to defend his reputation against allegations that he took steroids: Clemens Faces Dangers of Spin in Steroid Case. The article lined up a coterie … Continue reading
Posted in Campaign Analysis Comments Off on I Did NOT Have Steroids with that Trainer (NY Times Does PR)
Finding the Words that Work in Tech PR
Bob Brumfeld had a great post on the Fusion Forum Blog yesterday: On Root Metaphors and Public Relations. It ties in nicely with my last post, which made the modest proposal that we as a profession (PR in general, and … Continue reading
Posted in Tech PR 2 Comments
Innovative Minds Paradox in Tech PR and Social Media (Building Better Memes)
Janet Rae-Dupree had an excellent article in the NY Times, Innovative Minds don’t Think Alike, which points to the need to avoid tunnel vision when it comes to communicating new ideas. The article – one of the most emailed pieces … Continue reading
A $588B Hole in My Day
Can’t we all just get along? Well, according to CIO Insight – which reported the results of a study by Basex – just getting along, or collaborating by email, IM, and blogging is creating a great big sucking sound of … Continue reading
Posted in Web 2.0 Comments Off on A $588B Hole in My Day