Monthly Archives: January 2008

The Jury is in on double Dipping

It took about 15 years, but the scientific method has finally given us an answer to the question that is on everyone’s mind as we approach Super Bowl Sunday. The answer is not "the Giants! (We can only hope here … Continue reading

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Assume the Positioning: Words that work in Tech PR, Part 3

If you have read my first two posts in the series (Part 1 and Part 2), and followed my instructions, then that means you have done a ton of research and your head is probably hurting right around now. To … Continue reading

Posted in Uncategorized | 1 Comment

Good News for Tech PR re: Enterprise Tech Spending

The NY Times featured some relatively good news about projected enterprise tech spending today. This should mean good things for enterprise tech vendors, and those who specialize in marketing and promoting tech. Some might be concerned that an impending recession … Continue reading

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Building Better Memes in Tech PR and Social Media, Part 2

Further to my post Innovative Minds Paradox in Tech PR and Social Media: Building Better Memes, I had the pleasure of reading more about the ideas from the book mentioned in the post (“Made to Stick: Why Some Ideas Survive … Continue reading

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Fear and Blogging in the Corporation

The title of this post of course alludes to one of my heroes, Hunter S. Thompson. He invented gonzo journalism (Wikipedia definition), a freewheeling type of reporting that is subjective  and injects the author squarely in the middle of the … Continue reading

Posted in PR Tech | 3 Comments

Finding the Words that Work in Tech PR Part 2

  I thought I would add a few more words to my post from last week   Many deplore the sorry state of business communications in general and tech writing in particular.  It is a fact that excessive use of … Continue reading

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I Did NOT Have Steroids with that Trainer (NY Times Does PR)

So, the NY Times had a piece on Sunday that questioned the steps Roger Clemens took to defend his reputation against allegations that he took steroids: Clemens Faces Dangers of Spin in Steroid Case.   The article lined up a … Continue reading

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Finding the Words that Work in Tech PR

Bob Brumfeld had a great post on the Fusion Forum Blog yesterday: On Root Metaphors and Public Relations.  It ties in nicely with my last post, which made the modest proposal that we as a profession (PR in general, and … Continue reading

Posted in Tech PR | 2 Comments

Innovative Minds Paradox in Tech PR and Social Media (Building Better Memes)

Janet Rae-Dupree had an excellent article in the NY Times, Innovative Minds don’t Think Alike, which points to the need to avoid tunnel vision when it comes to communicating new ideas.   The article – one of the most emailed … Continue reading

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A $588B Hole in My Day

Can’t we all just get along? Well, according to CIO Insight – which reported the results of a study by Basex – just getting along, or collaborating by email, IM, and blogging is creating  a great big sucking sound of … Continue reading

Posted in Web 2.0 | Leave a comment