My name is Bob Geller and I am President of Fusion Public Relations & Social Fluency, agencies that specialize in tech PR, content marketing and social media
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« PR's Existential Meltdown | Main | Three New Tools to Build Blog Moxie »

November 28, 2007


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Greg Jarboe

Bob, I agree. As you said, "At the end of the day, the %#@!!&& things either work or they don't." And, when it comes to PR measurement, we can go beyond coverage and ranking -- although both are important outputs. If you look at the web analytics software on your site -- or your client's site -- you will also be able to measure the outcomes of your PR efforts. For example, you can track the referers to your site from news sites, blogs, social news sites and even press release distribution services. With some of our clients, we've found some influential blogs sending more unique visitors to their sites than well-known news sites. So, the media world is changing. And PR people need to change with it. And, at the end of the day, new things either work or they don't.

Bob Geller


Thanks for commenting, I agree and am glad you added the bit about Web analytics.

I said with the controversy should die with tongue-in-cheek, it is through exchanges like these that different ideas get aired, people learn, and hopefully progress happens and everyone moves ahead with more effective tactics and strategies at the end of the day.

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