Back in June I blogged about how trends in social media and user generated content are changing how companies are portrayed in the media, and implications for the future (see User Generated Content and PR).
In brief - and based on the referenced NYT Thomas Friedman column (which in turn was heavily influenced by Dov Seidman's book "How") quite literally, the hows - how we behave, how we turn out products, how we comport ourselves in our markets and on our local, national and international stages - are becoming more important than the incidental details that are easy to imitate, like product specs, height, weight, eye color, etc.
Then I ran across this article from Sunday NY Times business section, The Unsung Heroes who Move Product Forward, which describes the role of the uncelebrated art of business process innovation in high profile successes like Google, Apple and Intel.
It seems to me that, since the "Hows" are becoming more important (it is hard to argue with Seidman's and Friedman's logic), and the spotlight shines more on the "hows" over the "whats," BPI will become increasingly important, and should spell good things for vendors that deliver related technologies and consulting services, e.g. business process reengineering, and business process and rules management suites.
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