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Monthly Archives: October 2007
Sittting this One Out
Frank Zappa called it the most important holiday of the year. I usually enjoy Halloween but this year I think I will sit out the festivities and not drive myself crazy trying to decide what to do. This, despite the … Continue reading
Launching a Company Blog
Many of my PR clients want advice on launching and running corporate blogs. There are of course many technical and design considerations: Choice of blogging platform Blog design Managing updates Choice of host and domain However, I will tackle first … Continue reading
Posted in PR Tech Comments Off on Launching a Company Blog
PR Blinded me with Science
I’ll tell you, I am starting to feel like I have a Second Life. What do I Techmeme? Every time I turn around someone Pownces on the need to inject more tech into the PR mix and I get all … Continue reading
Posted in PR Tech Comments Off on PR Blinded me with Science
The Press Release is Dead, Long Live the Press Release (Techmeme Leaderboard Redux)
Just another word or two about this topic, which I blogged about last week (Techmeme Leaderboard and the Power of the Press Release). To reiterate, the Techmeme Leaderboard should be of great interest to tech PR professionals because it provides … Continue reading
Posted in PR Tech Comments Off on The Press Release is Dead, Long Live the Press Release (Techmeme Leaderboard Redux)
The Unsung Art of PR Editing
It is not one of the more glamorous aspects of the job, but editing is a much and desired, little talked about and sometimes hard to find skill in PR. This is especially true in light of the burgeoning need … Continue reading
Posted in PR Comments Off on The Unsung Art of PR Editing
Techmeme Leaderboard and the Power of the Press Release
Amidst my rants about press releases in general, and SMR (social media releases) in particular, I realize that I may have given the mistaken impression that I do not feel that press releases can be an important part of the … Continue reading
Facebook Feng Shui (So this is nothing?)
The NY Times Technology Bits blog had a fun post about Facebook yesterday. Your Moment of Facebook Zen. It related how the growth in 3rd pary applications has gone from sublime to ridiculous. Apparently, a company is marketing an application … Continue reading
Posted in PR Tech Comments Off on Facebook Feng Shui (So this is nothing?)
Keeping it Real with Social Media PR
My inspiration for this post was Dave Chappelle’s hilarious series of “When Keeping it Real Goes Wrong” sketches, and a number of recent posts, thoughts and observations about communicating in this new age of social media (how’s that for a … Continue reading
Business Process Innovation and PR
Back in June I blogged about how trends in social media and user generated content are changing how companies are portrayed in the media, and implications for the future. In brief – and based on the referenced NYT Thomas Friedman … Continue reading
Posted in PR Tech Comments Off on Business Process Innovation and PR