From a PR person’s standpoint, it just doesn’t get any
I have long held a fascination
with memetics, the science that purports to study how ideas and culture propagate. According to the Wikipedia definition: "In his book The Selfish Gene (1976), the ethologist Richard Dawkins coined the … term "meme" to describe a unit of human cultural evolution analogous to the gene, arguing that replication also happens in culture."
After all, if one can truly understand how memes work, isn’t that one
step closer to understanding how buzz happens, and to making buzz happen?
Since digging into this and reading books by Seth Godin
(Unleashing the Ideavirus), Richard Brodie (Virus of the Mind: The New Science of the Meme) and Susan Blackmore (The Meme Machine), all great reads, I have since come to believe that memetics is more of a
pseudoscience than a real science. There’s lots of reasons for this, some of which were explained in my post: Welcome to the New, User Generated Non stop Media Whipsaw.
At any rate, while perusing my daily does of RSS feeds I
happened on this “meme” that was started by Jeremiah Owyang, in his post My Media consumption Diet: "I’m hoping to start this meme, that others will join in and share their
media consumption diet, in hopes, that we’ll start to learn how they
get information or be entertained. I’ve sort of mixed up mediums, and
media types, but after some thought, that’s the best way to organize it."
He goes on to list his media preferences in the following categories: Web, Music, TV, Communication, Movies, Magazines, Books, Newspapers and tagged others to
do the same.
From a myopic PR perspective it does not get any better – to start a trend that might wind up with everyone wearing their media consumption habits on their blog sleeves.
It is Pay it Forward meets chain letters meets self absorbed blogging culture. From another perspective, it shows
some of the benefits and implications of user generated content.
I checked on Technorati and over 1000 people have
responded. You can sort by authority to see what the
high authority influentials are reading, and how they like to get information.